Art direction and animation by BÜRO UFHO. Presented by Noise Singapore and organized by The Unusual Network, GIFFEST II is Singapore’s largest celebration of animated gifs. Amateurs to professionals were invited to submit their original gifs, for an opportunity to be showcased alongside some of the best local and international image makers at the festival. The theme of this year’s festival is ‘Magic’, a nod to the medium’s extraordinary ability to capture the imagination as a form of art, entertainment and communication. Taking place from March 28th to April 1st at Gillman Barracks, the full-scale interactive exhibition is part of the National Arts Council's Noise Anchor Programs, which featured 150 GIFs from over 600 submissions, and saw over 40 young cutting-edge artists push the boundaries of the GIF by experimenting with various modern technologies. Apart from a multi-media showcase of visual illusions, the 2nd edition of GIFFEST was supported by a program of activities such as a new ‘GIF Cinema’ chill-out zone, talks, workshops and other special events, designed to uncover the secrets behind the medium and the potential power of the gif. GIFFEST II also partnered with Clear Channel Singapore, which saw some of the best vertical gifs displayed at bus shelters across the island.